Color Guidelines

Intro

The branding guidelines of Cloud HM specify the primary and secondary colors to be used in our logo, website, and marketing materials. These guidelines also provide instructions on how these colors should be used in different contexts to maintain consistency and reinforce brand recognition.

Brand Color

Cloud HM primary color palette in different brightness which is used to shape brand identity and recognition.

Cyan

#23ACCE

Light Mode

Cyan

#1E93B0

Dark Mode

Red

#E74243

Light Mode

Red

#C5393A

Dark Mode

Functional Colors

Cloud HM functional color palette in different brightness which is used to shape brand identity and recognition

Green

#52C41A

Light Mode

Green

#49AA19

Dark Mode

Gold

#FAAD14

Light Mode

Gold

#D89614

Dark Mode

Blue

#1890FF

Light Mode

Blue

#177DDC

Dark Mode

Red

#F5222D

Light Mode

Red

#D32029

Dark Mode

Neutral Colors

Cloud HM natural color palette in different brightness which is used to shape brand identity and recognition

white-.04

white 4%

white-.08

white 8%

white-.12

white 12%

white-.20

white 20%

white-.30

white 30%

white-.45

white 45%

white-.65

white 65%

white-.95

white 95%

Neutral color - White

black-.02

black 2%

black-.04

black 4%

black-.06

black 6%

black-.15

black 15%

black-.25

black 25%

black-.45

black 45%

black-.65

black 65%

black-.95

black 95%

Neutral color - Black